Matcha

Maiko

Café

Redesigning a popular matcha café chain!

Objective:

Create a modern redesign of Matcha Café Maiko, with more promotional materials & a foray into retail.

INSPIRATION

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I researched other popular matcha brands, focusing on their color schemes and typography. I examined brands that sell their matcha in tins and pouches to see how Matcha Café Maiko could excel at both.

BRAIN

STORMING

When thinking of a color scheme, I felt including 1-2 shades of green was a given.

As for fonts, I really liked Crafti & Yōko's more contemporary/modern fonts.

I wanted this rebrand to have somewhat softer colors, and have a "trendy" font.

UPDATED LOGO

EXPLAINED

Color Scheme: I wanted to center the colors around Phthalo Green (#123524) because it's a deep and rich color that also evokes coziness and nostalgia. I then chose another lighter green for a monochromatic look, a beige color that would work well in backgrounds, and two brown colors in varying brightnesses to accent the greens.

Name: I decided to rearrange the name from Matcha Café

Maiko to Matcha Maiko Café, because I felt that the upside down triangle effect from the words descending looked more interesting.

Symbol:The symbol the text resembles a whisk, which is what is typically used to create matcha-based drinks. I wanted the icon to be something easily recognizable that tied back into matcha, similar to the kanji characters and leaf in the original logo.