Inspiration
I’m a big skincare enthusiast, and I love when brands have pretty packaging!
Then I Met You has a poetic and somewhat-romanticized vibe based on its name and brand philosophy.
Peach & Lily has a sustainable, relatable and motivational vibe due to their brand practices and philanthropic efforts.
I took inspiration from both of these brands to create a new brand that was reassuring with a lifestyle aspect included as well.
Brand
Development
I wanted to create a skincare brand because of my personal skincare journey. I felt makeup was always about hiding or exaggerating your
natural features. Skincare, instead, is about meeting you where you’re at. No hiding, no exaggerating, just you.
When dealing with dry, flaky skin and acne scarring, what did I want to hear? These things take time, but good on you for taking care of yourself. I’m proud of you. Just four simple words, but words I rarely ever heard. I thought of others who were also struggling and how hearing those words might impact them too.
Logo & Slogan
I chose the font Signature December because I wanted the phrase to look handwritten by someone we look up to, like a parent or a teacher. I removed the apostrophe & made it all lowercase to further the effect of it being a hastily-written note left by someone.
I paired it with Dreaming Outloud, another handwritten font, but less calligraphic/cursive. This maintains the down-to-earth & relatable voice of the brand.
Brand
Colors
As for colors, I used mainly pastels. I chose purple as the
main color because it’s my favorite color (haha) and it works in both warm & cool tone shades.
For the serums, I added some reds/pink and some oranges to match the warmer feel of the mockups.
Essences & Moisturizers
Serum Bottles
I experimented with some warmer colors for these products, namely oranges and reds/pinks
Miscellaneous Items
As a lifestyle brand, the items available should extend past the skincare sphere to include retail and other day-to-day items.
Perfume
I chose the name Nostalgia because the fonts & name chosen for the brand are reminiscent of adolesence and school days.
T-Shirt
With many skincare brands (including im proud of you) being quite aesthetically appealing, I think retail items like clothing, stickers, keychains, etc. could be quite profitable
Tote Bags
A quintessential aspect of any brand
All im proud of you Mockups
References
Peach & Lily Logo: https://tinyurl.com/mr4h5xjc
Peach & Lily Skincare:
https://tinyurl.com/2wbjns4z
Then I Met You Logo: https://tinyurl.com/3pdvzxmv
Then I Met You Skincare: https://tinyurl.com/3sx9msy9
Signature December Font: https://www.dafont.com/signature-december.font
Dreaming Outloud Font: https://fonts.adobe.com/fonts/dreaming-outloud